In the exciting world of Indian classical dance, I had the privilege to undertake a captivating branding project for Tarikita, a brand specializing in exquisite ornaments. These ornaments range from traditional dance sarees to temple jewelry. The brand needed an identity that spoke to us about this world that is part of our rich cultural heritage.
As I embarked on this creative journey, I aimed to capture the vibrancy and energy inherent in these timeless dance forms. By carefully selecting a color palette that featured lively hot pinks and sunny yellows, I sought to evoke the joy, passion, and dynamism of Indian classical dance. From designing the logo to creating social media templates and packaging, every element radiated the essence of Tarikita's ornate craftsmanship, captivating both dancers and enthusiasts alike.
