Jxtapose is not just a co-working space; it's a creative haven built by a group of visionary architecture graduates, specifically designed to foster collaboration and inspire designers and artists. With its vibrant and inclusive atmosphere, Jxtapose provides a nurturing environment where individuals from diverse disciplines can come together to exchange ideas, create, and grow. This dynamic space serves as a launchpad for innovation and embraces the spirit of exploration and encourages its members to push boundaries, resulting in an ecosystem where creativity thrives and extraordinary work emerges.
As a graphic designer at Jxtapose for the past four years, my journey of rebranding the space was an exciting exploration of harmonizing the old with the new. Understanding the brand's vision and ethos was the first step, allowing me to create a design strategy that would revitalize its identity while maintaining a sense of familiarity.To infuse fresh energy, I introduced a new color palette bursting with bright and bold pops of color. These vibrant hues aimed to reflect the vibrant and lively atmosphere within Jxtapose, inspiring creativity and sparking ideas. Additionally, I developed unique patterns that incorporated elements from the existing branding, providing a sense of continuity while introducing an element of intrigue. Witnessing the transformation of Jxtapose through the rebranding process was immensely gratifying. The bright and vibrant visuals breathed new life into the space, reflecting the dynamic and collaborative nature of its community.
