Hydra Kombucha, based in Hyderabad, is on a mission to introduce craft kombucha to the city. Using premium ingredients, they hand-craft each bottle, ensuring a delightful experience in every sip. Their Small-Batch brewing process allows for innovative flavors, keeping each bottle fresh and bursting with taste. Hydra Kombucha's dedication to quality and craftsmanship sets them apart, promising to revolutionize Hyderabad's beverage scene with their enriching and refreshing kombucha creations.
As a graphic designer at Jxtapose for the past four years, my journey of rebranding the space was an exciting exploration of harmonizing the old with the new. Understanding the brand's vision and ethos was the first step, allowing me to create a design strategy that would revitalize its identity while maintaining a sense of familiarity.To infuse fresh energy, I introduced a new color palette bursting with bright and bold pops of color. These vibrant hues aimed to reflect the vibrant and lively atmosphere within Jxtapose, inspiring creativity and sparking ideas. Additionally, I developed unique patterns that incorporated elements from the existing branding, providing a sense of continuity while introducing an element of intrigue. Witnessing the transformation of Jxtapose through the rebranding process was immensely gratifying. The bright and vibrant visuals breathed new life into the space, reflecting the dynamic and collaborative nature of its community.
