Edgegrid is a pioneering data and market platform dedicated to decarbonizing the last-mile energy demand and supply. Their mission is to empower every vehicle, building, and user with 100% clean energy. Recognizing the challenges of energy transition, especially in storage solutions, Edgegrid aims to simplify and make the transition profitable by leveraging digital infrastructure.
As a designer tasked with marketing Edgegrid's innovative platform, my goal was to create a compelling visual identity that resonated with their mission and target audience. To achieve this, I began by thoroughly understanding the essence of Edgegrid's technology and its impact on the energy sector. Drawing inspiration from their logo, I crafted charming mascots that personified the brand's values and represented different aspects of clean energy. These mascots became endearing ambassadors, making the complex concept of clean energy approachable and engaging for users. For visuals, I used a combination of vibrant colors and modern design elements to capture the spirit of innovation and sustainability.
